June 2nd saw the first year’s celebrations of 3D-lipo’s flagship clinic which opened at the end of May 2017 specialising in 3D-lipo non-surgical face and body treatments which has been hailed as ‘the one stop body shop’. One year on, the clinic is celebrating its first successful year of trading, which has grown from strength to strength over the past 12 months, creating a blue print model for future growth plans to roll out further 3D-lipo clinics across the UK.
“At 3D-lipo, we distribute face- and body-contouring machines to more than 800 clinics nationwide, and we decided it was about time to get some experience of operating a client-facing business. It’s all very well us selling to clinics, but unless we’re facing the challenges of running a clinic ourselves, we can’t fully appreciate what they need in terms of a total support package. The past year has allowed us to experience these challenges first hand, and generate a fuller understanding of the support that we can provide to our network of clinics.”- Roy Cowley, Managing Director- 3D-lipo Ltd
The 1000 Square foot premises has 3 treatment rooms, and a dedicated consultation room which offers a prescriptive and bespoke service using Fit 3D body scanning technology. The clinic purely offers 3D-lipo face and body treatments, in addition to injectable treatments offered by their resident Doctor.
“We were keen to create a model which could stand as an example to current 3D-lipo clinics, we wanted to prove that the stand alone specialist concept, promoting a clinic of excellence for non-surgical face & body treatments, could succeed, similar to that achieved previously with the ‘tanning shop’- specialising in their field of expertise and standing alone in this sector of the market. Results are most definitely the foundation of the clinics success, and we have been active in promoting the added ‘sparkle’ of the brand, which is the amazing PR & celebrity exposure achieved by 3D-lipo. We maximise on this by pushing it locally, which has really helped to raise awareness of our clinic throughout Warwickshire. In addition to this, we have developed a treatment menu based on ‘Signature Treatments’ creating our own bespoke treatment packages such as the ‘5 Point Bikini Lift’ to ensure that we stand alone with our pricing structure and are non-comparable on the high street”- Phoebe Cowley, Marketing Manager- 3D-lipo Ltd
With just three 3D- ultimate machines, operating in three treatment rooms, this has produced an average monthly turnover of £30,000.
3D-lipo Leamington Spa hosted an open day to mark their 1st Birthday occasion, which saw the introduction of their latest diverse treatments to include 3D-nanosure (tattoo removal) and 3D-Trilogyice (Laser Hair Removal) after much demand from their existing client base. The day included live treatment demonstrations, talks from MD of 3D-lipo, Roy Cowley, guest talks from resident Doctor, Dr Kam Lally, and expert nutrition advice from Louise Mercieca. In addition, clients were treated to the first look at the latest treatment launches from 3D-lipo, and benefitting from 20% off all services throughout the day all whilst enjoying bubbly and canapes.
“The open day has been a fantastic success, and as ever, it is extremely rewarding to see our clients achieving these fantastic results first hand, and the newly found confidence it has given them. Now that we have created the blue print model with the flagship, we plan to roll it out into the surrounding areas. There are plans in the works at the moment for more clinics. We have tied down the procedural elements of the flagship, our now our goal is to open five to 10 more clinics over the same number of years.” .”- Zach Law, Clinic Manager- 3D-lipo Leamington Spa